It was one of my first major challenges at my previous company, a B2B industrial eCommerce company. Our Google Ads campaigns had a big problem: the Cost Per Acquisition (CPA) was way too high. We were paying for a lot of clicks, but they weren’t turning into customers. After digging into the data, I found […]
I know the feeling well. You have a deadline, a goal to hit, and the pressure to create high-value B2B content that actually drives results. But all you have in front of you is a blank page. In the B2B customer lifecycle, every piece of content should have a purpose. As the diagram below shows, […]
A few days ago, someone asked me a question that stopped me in my tracks: “How can you tell if a lead came from your SEO campaign or from a paid ad?” I was a bit startled because, after years of working with analytics, the answer feels second nature. But it’s a great question. It’s […]
The world of SEO is shifting right under our feet. For years, we’ve focused on keywords, backlinks, and user experience. But now, with AI Overviews appearing at the top of Google’s search results, the game is changing. As a marketing professional, you’re likely feeling the pressure to not just keep up, but to get ahead. […]
Finding fresh, relevant subtopics keyword for your content can sometimes feel like searching needle in a haystack. Finding those related new keywords that are relevant to the main keyword are cumbersome without fully depth understanding of the main keyword’s are. As someone who’s been in the digital marketing and content creation space, I live with […]
If you work in digital marketing or SEO, you hear about AI constantly. “AI will take your job!” “AI is the future of everything!” There’s a lot of noise, a lot of hype. As someone who’s been in digital marketing for a long long time, managing SEO & SEM, I wanted to share my perspective. […]
In the evolving landscape of search engine optimization (SEO), understanding user intent is a critical factor in developing effective content strategies. As artificial intelligence (AI) continues to play an increasingly significant role in how search engines interpret and rank content, businesses and content creators must focus on creating material that aligns with what users genuinely […]
