Building a go-to-market strategy for a new B2B service is a familiar challenge for any marketing professional. Starts with a blank canvas and have to map out the entire universe for a client: Who are the customers? What is the competition doing? And how do we actually reach them? I was in this exact situation […]
I know the feeling well. You have a deadline, a goal to hit, and the pressure to create high-value B2B content that actually drives results. But all you have in front of you is a blank page. In the B2B customer lifecycle, every piece of content should have a purpose. As the diagram below shows, […]
A few days ago, someone asked me a question that stopped me in my tracks: “How can you tell if a lead came from your SEO campaign or from a paid ad?” I was a bit startled because, after years of working with analytics, the answer feels second nature. But it’s a great question. It’s […]
The world of SEO is shifting right under our feet. For years, we’ve focused on keywords, backlinks, and user experience. But now, with AI Overviews appearing at the top of Google’s search results, the game is changing. As a marketing professional, you’re likely feeling the pressure to not just keep up, but to get ahead. […]
Finding fresh, relevant subtopics keyword for your content can sometimes feel like searching needle in a haystack. Finding those related new keywords that are relevant to the main keyword are cumbersome without fully depth understanding of the main keyword’s are. As someone who’s been in the digital marketing and content creation space, I live with […]
If you’re anything like me, you know that one of the most consistent challenges in the digital space, whether you’re a marketer, a writer, or a business owner, it is the relentless need for fresh, engaging content ideas. Some days, the ideas flow like a river. Other days? It feels like staring at a blank […]
As I have mentioned before, finding time to watch lengthy videos can be challenging. As someone who values efficiency, I find reading to be a quicker and more digestible way to absorb information. With this in mind, I’ve transformed Nicolas Cole’s enlightening video “How to Achieve Financial Freedom as a Writer” into a written format. […]
