Tag: B2B Marketing
Do Brand Mentions Matter More Than Backlinks for AI SEO?
Backlinks are no longer the dominant SEO currency. In the zero-click AI search era, brand mentions across Reddit, YouTube, and social platforms drive visibility. Here’s how to earn them.
How We Used Niche Media PR to Build Quality Backlinks and Increase B2B Leads
How I used niche media PR to build quality B2B backlinks and increase leads. One small-traffic outlet outperformed all others. Here’s the playbook.
B2B Awareness Content Strategy Example: Manual Plan Boosted With AI-Enhanced Workflow
Building a go-to-market strategy for a new B2B service is a familiar challenge for any marketing professional. Starts with a blank canvas and have to map out the entire universe for a client: Who are the customers? What is the competition doing? And how do we actually reach them? I was in this exact situation […]
The B2B Keyword Mess: How I Cleaned It Manually, and How To Do It Faster with AI Today
It was one of my first major challenges at my previous company, a B2B industrial eCommerce company. Our Google Ads campaigns had a big problem: the Cost Per Acquisition (CPA) was way too high. We were paying for a lot of clicks, but they weren’t turning into customers. After digging into the data, I found […]
From Blank Page to B2B Blog Post: A Strategic Content Workflow for the ‘Reach’ Stage
I know the feeling well. You have a deadline, a goal to hit, and the pressure to create high-value B2B content that actually drives results. But all you have in front of you is a blank page. In the B2B customer lifecycle, every piece of content should have a purpose. As the diagram below shows, […]
