Tag: B2B Marketing
B2B Awareness Content Strategy Example: Manual Plan Boosted With AI-Enhanced Workflow
Building a go-to-market strategy for a new B2B service is a familiar challenge for any marketing professional. Starts with a blank canvas and have to map out the entire universe for a client: Who are the customers? What is the competition doing? And how do we actually reach them? I was in this exact situation…
The B2B Keyword Mess: How I Cleaned It Manually, and How To Do It Faster with AI Today
It was one of my first major challenges at my previous company, a B2B industrial eCommerce company. Our Google Ads campaigns had a big problem: the Cost Per Acquisition (CPA) was way too high. We were paying for a lot of clicks, but they weren’t turning into customers. After digging into the data, I found…
From Blank Page to B2B Blog Post: A Strategic Content Workflow for the ‘Reach’ Stage
I know the feeling well. You have a deadline, a goal to hit, and the pressure to create high-value B2B content that actually drives results. But all you have in front of you is a blank page. In the B2B customer lifecycle, every piece of content should have a purpose. As the diagram below shows,…
