Building a go-to-market strategy for a new B2B service is a familiar challenge for any marketing professional. Starts with a blank canvas and have to map out the entire universe for a client: Who are the customers? What is the competition doing? And how do we actually reach them? I was in this exact situation […]
It was one of my first major challenges at my previous company, a B2B industrial eCommerce company. Our Google Ads campaigns had a big problem: the Cost Per Acquisition (CPA) was way too high. We were paying for a lot of clicks, but they weren’t turning into customers. After digging into the data, I found […]
I know the feeling well. You have a deadline, a goal to hit, and the pressure to create high-value B2B content that actually drives results. But all you have in front of you is a blank page. In the B2B customer lifecycle, every piece of content should have a purpose. As the diagram below shows, […]
I’m sure you’ve been there. You have an idea in your head, you write a prompt for an AI like ChatGPT or Gemini, and the result is… okay. It’s not quite right. So you tweak the prompt. Then you tweak it again. And again. Before you know it, you’ve spent one and a half hour […]
If you work in digital marketing or SEO, you hear about AI constantly. “AI will take your job!” “AI is the future of everything!” There’s a lot of noise, a lot of hype. As someone who’s been in digital marketing for a long long time, managing SEO & SEM, I wanted to share my perspective. […]
Like many of you juggling busy schedules, I often find myself needing to grasp new concepts quickly. While videos can be great, sometimes I’m just more of a “reading kind of guy.” I like to digest information at my own pace, maybe reread a section, or easily refer back to it later . Recently, I […]
