Tag: User Intent
The B2B Keyword Mess: How I Cleaned It Manually, and How To Do It Faster with AI Today
It was one of my first major challenges at my previous company, a B2B industrial eCommerce company. Our Google Ads campaigns had a big problem: the Cost Per Acquisition (CPA) was way too high. We were paying for a lot of clicks, but they weren’t turning into customers. After digging into the data, I found…
My Take: How AI is Really Changing Day-to-Day SEO Tasks (Beyond the Hype)
If you work in digital marketing or SEO, you hear about AI constantly. “AI will take your job!” “AI is the future of everything!” There’s a lot of noise, a lot of hype. As someone who’s been in digital marketing for a long long time, managing SEO & SEM, I wanted to share my perspective.…
Understanding User Intent: Cornerstone of Effective SEO in the AI Era
In the evolving landscape of search engine optimization (SEO), understanding user intent is a critical factor in developing effective content strategies. As artificial intelligence (AI) continues to play an increasingly significant role in how search engines interpret and rank content, businesses and content creators must focus on creating material that aligns with what users genuinely…
