I know the feeling well. You have a deadline, a goal to hit, and the pressure to create high-value B2B content that actually drives results. But all you have in front of you is a blank page. In the B2B customer lifecycle, every piece of content should have a purpose. As the diagram below shows, […]
A few days ago, someone asked me a question that stopped me in my tracks: “How can you tell if a lead came from your SEO campaign or from a paid ad?” I was a bit startled because, after years of working with analytics, the answer feels second nature. But it’s a great question. It’s […]
I’m sure you’ve been there. You have an idea in your head, you write a prompt for an AI like ChatGPT or Gemini, and the result is… okay. It’s not quite right. So you tweak the prompt. Then you tweak it again. And again. Before you know it, you’ve spent one and a half hour […]
I rely on AI assistants daily for everything from research to content ideation. They are fantastic partners, but they have a significant flaw: they sometimes make things up with complete confidence. You know that feeling when you ask an AI for a specific fact, and it gives you a beautifully written, yet completely wrong answer? […]
If you’re like me, you’re fascinated by the potential of AI chat. It’s changing how we work, create, and even research. It’s like having a discussion partner available 24/7, always ready to assist (unless, of course, you specifically tell it not to!). But let’s be honest, the popular, high-end AI tools can sometimes feel like […]
If you’re anything like me, you know that one of the most consistent challenges in the digital space, whether you’re a marketer, a writer, or a business owner, it is the relentless need for fresh, engaging content ideas. Some days, the ideas flow like a river. Other days? It feels like staring at a blank […]
Like many of you juggling busy schedules, I often find myself needing to grasp new concepts quickly. While videos can be great, sometimes I’m just more of a “reading kind of guy.” I like to digest information at my own pace, maybe reread a section, or easily refer back to it later . Recently, I […]
Whether you’re checking competitor moves, understanding a new market trend, or just trying to get a quick summary of an industry report, you need information fast. That’s where AI assistants come in. I spend a lot of time working with data, optimizing campaigns, and generally trying to make sense of the digital landscape. AI tools […]
Last Tuesday, I found myself explaining to my mom that there are other ways to find information besides Google and TikTok. She adamantly insists on always using Google if I have a question, even though I ask her because of her experience. She has been working in the hospital for almost 30 years, so she […]
