Tag: Lead Attribution
How We Used Niche Media PR to Build Quality Backlinks and Increase B2B Leads
How I used niche media PR to build quality B2B backlinks and increase leads. One small-traffic outlet outperformed all others. Here’s the playbook.
SEO & Paid Ads: How to Tell Where Your Leads Come From?
A few days ago, someone asked me a question that stopped me in my tracks: “How can you tell if a lead came from your SEO campaign or from a paid ad?” I was a bit startled because, after years of working with analytics, the answer feels second nature. But it’s a great question. It’s […]
