Tag: Digital Marketing
The B2B Keyword Mess: How I Cleaned It Manually, and How To Do It Faster with AI Today
It was one of my first major challenges at my previous company, a B2B industrial eCommerce company. Our Google Ads campaigns had a big problem: the Cost Per Acquisition (CPA) was way too high. We were paying for a lot of clicks, but they weren’t turning into customers. After digging into the data, I found…
SEO & Paid Ads: How to Tell Where Your Leads Come From?
A few days ago, someone asked me a question that stopped me in my tracks: “How can you tell if a lead came from your SEO campaign or from a paid ad?” I was a bit startled because, after years of working with analytics, the answer feels second nature. But it’s a great question. It’s…
My Take: How AI is Really Changing Day-to-Day SEO Tasks (Beyond the Hype)
If you work in digital marketing or SEO, you hear about AI constantly. “AI will take your job!” “AI is the future of everything!” There’s a lot of noise, a lot of hype. As someone who’s been in digital marketing for a long long time, managing SEO & SEM, I wanted to share my perspective.…
SEO Relevancy in the Age of AI
In recent years, the landscape of Search Engine Optimization (SEO) has undergone notable transformations, primarily as a result of the rapid advancements in artificial intelligence (AI). As AI technologies continue to evolve, they significantly shape how content is created, optimized, and indexed, affecting the very core of SEO strategies. In this article, we will explore…
