It was one of my first major challenges at my previous company, a B2B industrial eCommerce company. Our Google Ads campaigns had a big problem: the Cost Per Acquisition (CPA) was way too high. We were paying for a lot of clicks, but they weren’t turning into customers. After digging into the data, I found […]
If you’re like me, you’re fascinated by the potential of AI chat. It’s changing how we work, create, and even research. It’s like having a discussion partner available 24/7, always ready to assist (unless, of course, you specifically tell it not to!). But let’s be honest, the popular, high-end AI tools can sometimes feel like […]
Whether you’re checking competitor moves, understanding a new market trend, or just trying to get a quick summary of an industry report, you need information fast. That’s where AI assistants come in. I spend a lot of time working with data, optimizing campaigns, and generally trying to make sense of the digital landscape. AI tools […]
I read a tweet(X) that Claude and Perplexity aren’t popular yet with the masses. It quite shocked me that these chatbot/conversational AI applications are not as popular as I would imagine. I have written many articles before under the guise that Claude and Perplexity are popular, like Practical AI Prompting for Daily Use and Prompt […]
Last Tuesday, I found myself explaining to my mom that there are other ways to find information besides Google and TikTok. She adamantly insists on always using Google if I have a question, even though I ask her because of her experience. She has been working in the hospital for almost 30 years, so she […]
