Building a go-to-market strategy for a new B2B service is a familiar challenge for any marketing professional. Starts with a blank canvas and have to map out the entire universe for a client: Who are the customers? What is the competition doing? And how do we actually reach them? I was in this exact situation […]
Sometimes, watching videos can feel like a marathon, especially when they stretch to an hour or more. I prefer reading, as it’s faster and easier to digest information. That’s why I’ve decided to convert Simon Squib’s insightful video, “30 Years of Marketing Knowledge in 53 Minutes,” into a written post. I love the author’s TikTok […]
